A Specialized Capability

In every industry + government market worldwide, which is all of them, the ability to construct and communicate within the context of 'system value' is a new skill for creative leadership, the source material for novel strategic positioning and new categories of growth.

Blue Spoon Consulting is a specialized capability.

We are tool to create market power, a different kind of ‘large language model’ to see and implement strategies for displacement. This is about using the principles of general systems theory to intentionally displace or degrade embedded economic systems, or design new ones altogether. Our method to do this is Big Design, a repeatable process to construct and manage industry ecosystems in an organized, persistent way.

Big Design is high leverage.

It's a ‘big crazy’ approach to reshape markets, reposition competitors and script new strategy stories positioned with system vision. Big Design helps leaders spark and manage large-scale system change.

We organize our services and solutions around six themes:

1.ecosystem-centered market strategy: vision, design and management

How should you best engage? Should you become a partner to someone else’s ecosystem or build your own? How should you think about ecosystem value proposition, governance and choice (‘positional value’) between market fragments to integrate? What is the case for investment? Our strategic advisory provides the guidance necessary to create and compete at a different level.

Using new experience-mapping software, mobile ethnography, stakeholder mapping techniques, value proposition and business model design canvases, insights drawn from original desk-side and experiential research, social media analysis, as well as our own decades of experience, imagination and intuition in healthcare, we develop a coherent roadmap for systemic engagement and market integration across brands, markets, businesses, industries and governments.

Our creativity is expressed in terms of new wholes and pools of value that form the basis for market innovation. It's the starting point to align business and technology agendas as one economic system. The core output is a roadmap to organize and manage the progressive integration of emerging technologies, content, vendors, behaviors, incentives and customers within a new value framework.

We can generally complete a first prototype of these system vision projects in less than a month.  

2. concept development, Positioning and ‘STRATEGIC communications’

Creating new concepts, writing a new storyline, and marketing a new value framework begins with content and communications positioned with systems thinking.

We write the messaging and content to position and present storylines at a system level, connecting insights and vision-setting across stakeholders, including customers, policy and regulatory bodies. We work with you to define the unique elements of health to innovate, determine where to invest in emerging technologies, and discover a new economic model based on health system value. All of this should become part of an internal and external roll-out. Using a research and business model innovation sprint, we create a focused effort that gets you the content and message strategy that ensures you strike the right chord with the right audiences.  

3. ‘data on purpose’ and emergent discovery

‘Data on purpose’ is our concept for real-world evidence (RWE) strategy.

This is an approach to deliberately create the technologies and infrastructure to support an end state — a new health context — with big data, “digital” and IoT. We work back from the market, starting first with the insights you want to pull, not the message you want to push. We then design a sustainable system of engagement linked with Cloud + Ai to capture, position and communicate a new value framework that is unique to your brand or business. The method flips the script; it enables you to coherently assess and ingest start-up and emerging technologies, and to compete on experience with real-world evidence, new pricing models, and differentiated market access strategies.  

4. Activation and Go-to-Market roadmaps

Strategy without execution is meaningless.  

We work with you and your vendors to create novel "digitally-enabled" systems of health engagement, service designs, market development campaigns, and prototype business concepts that create growth without being merely transactional. We help you build thought leadership and mobilize a community of collaborators.

5. On-Going Support and executive communications

We offer ad-hoc, project-based or retainer engagement models. Our method for 'big design' is truly unique, and can support long-term transformation initiatives, care delivery innovations, executive presentations, ideation sessions, market research projects, and business development activities. We work with both clients (sponsor) and their vendors.

6. STRATEGIC SALES SUPPORT: large CLOUD/DIGITAL transformation deals

What are you seeing from customers in terms of their demanding new pitch behavior, bigger ideas and need for radical change? We work as a white label with sales and business development teams to position and structure large cloud transformation deals, define and articulate new storylines of value, ask different questions, and create a compelling pitch to win new business.