“Graffiti is one of the few tools you have if you have almost nothing. And even if you don't come up with a picture to cure world poverty you can make someone smile while they're having a piss.”

― Banksy, Banging Your Head Against a Brick Wall

Fresh Paint is devoted to provoking a different conversation about health market innovation from a ‘systems perspective’ — these essays are written in a narrative, journalistic approach that can help creative leaders and visionaries understand the strange mix of realities we find ourselves in. They introduce new concepts and new storylines to reorient the cognitive pattern and channel novel strategic thinking in a way that inspires and persuades.

The era of linear solutioning is over.

And while avoiding ambiguity and shying away from complexity is understandable, pretending it doesn’t exist is foolish at best and fantasy at worst. It’s time to work with a whole new theory for growth and market development.

It’s time for a brick through the window of convention and cliché 🤘